Zone Dreamers directed by Nadia Lee Cohen Zone Dreamers directed by Nadia Lee Cohen Zone Dreamers directed by Nadia Lee Cohen

Zone Dreamers is the latest campaign from Swiss sportswear brand On, directed by Nadia Lee Cohen and starring Zendaya.

Presented as a trailer for a fictional film, the campaign explores the role of movement in building confidence and community. Set in a stylised environment, Zendaya plays a character on a journey through space, accompanied by a close-knit crew. Together, they train, move, and explore — reflecting the idea that confidence can grow through shared experiences.

This marks Nadia Lee Cohen’s first collaboration with On. Her direction brings a visually distinctive tone to the project, drawing on elements of retro-futurism, performance, and science fiction. Zone Dreamers is part of On’s ongoing partnership with Zendaya and reflects the brand’s commitment to storytelling through movement and visual culture.