Romain Chassaing’s latest work in collaboration with David Fincher Romain Chassaing’s latest work in collaboration with David Fincher Romain Chassaing’s latest work in collaboration with David Fincher

We are proud to present "Wake Up The Human Inside" a powerful and cinematic film directed by Romain Chassaing, in collaboration with the legendary David Fincher.

In this dystopian fable, Romain immerses us in a dark world inhabited by rats — a chilling metaphor for a society that has lost touch with its humanity. But within this disenchanted universe, a spark emerges: video games. As the rats grip their Xbox controllers, they transform into humans. It’s striking, unsettling, and thought-provoking.

Driven by Romain’s sharp direction and enriched by Fincher’s creative insight, the film blurs the lines between absurdity and truth, entertainment and social critique. This collaboration marks a new chapter in Romain’s work and reaffirms Xbox’s commitment to bold and meaningful storytelling.

This film goes beyond advertising: it’s a powerful visual narrative that speaks to our times. A story about losing our humanity — and what’s left to bring it back.