Pantera directs Jacquemus joyous holiday campaign

In the second chapter of the Jacquemousse campaign, Pantera takes us on a cinematic ride filled with elegance, joy, and a little chaos.

Simon Porte Jacquemus and Pantera reunite for the second installment of the Jacquemousse campaign, bringing to life a whimsical and lively holiday gathering.

Set to the playful tune of Nino Ferrer, the film begins with a quiet, somewhat dull family gathering before the matriarch grabs a bottle of Jacquemousse champagne. As she uncorks it, a chain reaction is triggered, transforming the evening. With inventive cinematography and dynamic editing, the champagne cork flies across the room, sparking a series of events that lift the spirits of everyone present.

The campaign captures the essence of Jacquemus' playful elegance, blending holiday charm with unrestrained joy. The perfect celebration—champagne, anyone?