A Damson Madder movie that doesn’t exist, by Fanny & Rory
For Damson Madder AW26, Fanny & Rory directed ‘Press Play’, a playful cinematic world where the ordinary takes on a little more drama.
In homage to the formative onscreen moments, performances and indie movies that have shaped us, Damson Madder turned the seasonal ‘Damson Girl’ into the protagonist of her own arthouse film.
Shot as the trailer to a movie that doesn’t exist, their AW26 campaign stars writer, artist and star of her own one-woman show Mackenzie Thomas as the season’s leading lady; and captures the melodrama ripe for discovery in the everyday of a life approached with the playful attitude and boundless imagination of the inner theatre kid.
